Topic · 5 exhibits

Brands

• Mistake Out
  LB-QTK-009 Mistake Out and Tipp-Ex A Texas secretary invented correction fluid in her kitchen, and a German inventor made correction paper. Her son became one of the Monkees.
• X
  LB-NAM-001 Xbox The Xbox name was a working nickname meant to be replaced. Marketing tested better names, and the placeholder beat them all.
• Cadabra
  LB-NAM-008 Cadabra Amazon was first incorporated as Cadabra, as in abracadabra, until a lawyer heard it as 'cadaver'.
• 10¹⁰⁰
  LB-NAM-009 BackRub Google began as a search project called BackRub. Its new name came from the number googol, misspelled while checking a web address.
• Brad's
  LB-NAM-010 Brad's Drink A North Carolina pharmacist's fountain drink was called Brad's Drink until 1898, when he renamed it Pepsi-Cola.