Technology
- LB-NAM-001 Xbox The Xbox name was a working nickname meant to be replaced. Marketing tested better names, and the placeholder beat them all.
- LB-NAM-002 Bluetooth Bluetooth was a temporary codename borrowed from a 10th-century Danish king. The intended names ran into trouble, so the king stayed.
- LB-NAM-009 BackRub Google began as a search project called BackRub. Its new name came from the number googol, misspelled while checking a web address.